LITE BEAM LAGER

Brewing Success:
Lite Beam Lager Makeover

Web Design

Strategy

Brand Identity

Graphic Design

Social Media

WHY

Trap Door Brewing faced the challenge of ensuring their award-winning beer didn’t just blend into the crowded market but instead stood out with a unique identity. While their beer had already earned recognition, it lacked the distinct branding needed to resonate with a wider audience and create a lasting impact.

HOW

We partnered with Trap Door Brewing to transform Lite Beam into a standalone product aimed at light beer drinkers and younger audiences. Our journey began by refining the beer’s brand essence to break away from the craft image, focusing on presenting it as an affordable, quality lager. Our team then brought this vision to life with a striking package design, merchandise and marketing materials that not only stood out on the shelves but also resonated with a broader, more general audience.

Lite Beam Beer Lager Northwest Fresh Billboard Image

Trap Door Brewing aimed to breathe new life into their already award-winning beer, giving it a distinct identity all its own. From brand conception to packaging design and merchandising, our team brought their vision to life.