LAMB WESTON
Delicious Fries, Sustainable Future: Lamb Weston's Mission
PhotographyVideoWe learned a lot about potatoes
The real treat was spotlighting the farmers behind the fries, the unsung heroes of our food chain. We aimed to create a more impactful narrative by focusing on their dedication and passion.
why
The prevailing notion that large-scale farming depletes the planet’s resources is a significant challenge. Lamb Weston needed to effectively demonstrate the advanced technologies and innovative practices they’re implementing globally. Their initiatives range from water conservation to the creation of micro-ecosystems on their farms, revolutionizing agriculture one plant at a time. But the question remained: how can they shift this negative perception?
how
In collaboration with Lamb Weston and High Lantern Group, we strategically chose to focus on one 90,000 acre farm that produces over 300,000 tons of potatoes annually. By employing compelling storytelling techniques, we highlighted the farmer at the heart of it all, managing the day-to-day operations. This approach not only showcased the innovative practices but also personalized the narrative, connecting consumers directly with the people making sustainable farming a reality.
Produce the most,
with the least amount of impact.
That’s a farmer’s responsibility.
Lamb Weston is the global leader in french fries, supplying even the crispy delights you enjoy under the golden arches. With such a vast operation, it’s crucial to prioritize sustainability. Lamb Weston is at the forefront of innovative practices, ensuring its farms remain sustainable and its lands fertile, ready to deliver delicious fries for generations to come.
“I wish all my partners were as easy to work with as Kindred – top-notch work, zero stress, and a team that made every step enjoyable.”
Cortland Mercer
Managing Director, High Lantern Group
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