AESTHETIC FOUNDATION
Raw & Inspiring Narrative: Breast Cancer Awareness Campaign
VideoNever truly gone
We partnered with Dr. Gabriel, an integral member of the Aesthetic Foundation, to create a compelling campaign in under three weeks. The campaign captured the stories of breast cancer patients to inspire donations and support for women and families during Breast Cancer Awareness Month.
why
The mission? Create campaign that not only shared the real, raw experiences of patients but also rallied community support. By telling these powerful stories, the goal was to inspire donations and provide essential resources to those navigating this life-changing journey, emphasizing that no one should have to face it alone.
how
The journey began by listening to each patient's story, ensuring authenticity and connection. From their stories, a script of strength, vulnerability, and community was woven together. Production moved swiftly, with every shot and word chosen to reflect their experiences. In less than three weeks, we delivered not just a film but a message of courage and support, launched in time to inspire during the month that matters most.
Variations
Not everything is one size fits all. Sometimes, you have to adapt the story to fit a variety of mediums. We developed multiple cuts that can be used across the digital landscape and in-person events.
Social Cutdown
Extended Cut
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